March 10th 2021 16:08
The events of 2020 have fundamentally changed the course of ecommerce. So, what can marketers and brands expect over the coming 12 months?
Our own Richard Robinson, Managing Director of Xeim Engage, asked the following panel of experts at eCommerce Expo 2021 for their opinions:
Cassandra Stevens – Global Commerce Lead at Publicis Commerce
Simon Kennedy – Manager, Experience Optimisation (Europe) at Adidas
Lilia Dikova – Head of Digital at Bionic Business
The rise of retail media and marketing bothism
Cassandra Stevens, Global Commerce Lead at Publicis Commerce, believes retail media, across platforms such as Amazon and Walmart, will have a much bigger role to play within brand budgets globally in 2021.