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KBL officially launches Tanqueray Flor de Sevilla gin in Kenya
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Kenya Breweries Limited (KBL) has unveiled Tanqueray Flor de Sevilla gin, in the Kenyan market. The Tanqueray Flor de Sevilla launch follows a successful revamp of the gin category by KBL.
The drink taste is zesty seville oranges, which are all balanced by the four botanicals that comes from Seville, Spain. The drink has 41.3% alcohol content.
Speaking at the launch in Nairobi, EABL Managing Director Ms. Jane Karuku said, “The launch of Tanqueray Flor de Sevilla comes at a time, when gin wave is exploding in the country. Last year, we launched two alcoholic gin drinks; Gordon Pink Gin and Chrome Crisp Gin. Consumers are looking for a trusted and quality gin that is easy to choose, and they are also exploring the drink that can be part of their conversations.”
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Kenya Breweries Limited (KBL) has today unveiled the 2nd phase of the “Dandia Bonus Na KaQuarter” National Consumer Promotion, aimed at rewarding consumers of the mainstream spirits category.
The twelve-week promotion will have a range of participating brands including; Kenya Cane, Captain Morgan Gold, Chrome Vodka, Orijin, Kane Extra, V&A & Triple Ace. In addition, KBL has incorporated recently launched innovations Chrome Gin, Mr. Dowells Whiskey and Red Star Vodka to the campaign.
“The promotion seeks to reward consumers across the country with daily, weekly and monthly cash prizes which we hope will have significant impact to their livelihoods and revive their businesses especially during these tough economic times. We are committed to continue offering brands with a strong value proposition as part of our efforts to expand our business in the Kenyan market and give value to our consumers” said Flavia Othim, Kenya Breweries Limited Head of Spirits.
EABL launches 2nd phase of “Dandia Bonus Na KaQuarter” promotion
Kenya Breweries Limited (KBL) has launched the 2
nd phase of the “Dandia Bonus Na KaQuarter” promotion, aimed at rewarding consumers of the mainstream spirits category.
The twelve-week promotion will have a range of participating brands including; Kenya Cane, Captain Morgan Gold, Chrome Vodka, Orijin, Kane Extra, V&A & Triple Ace. They have also incorporated recently launched innovations Chrome Gin, Mr. Dowells Whiskey and Red Star Vodka to the campaign.
The ‘Dandia Bonus Na KaQuarter’ consumer promotion will target consumers who purchase our Mainstream Spirits brands from off-trade outlets which include supermarkets, select convenience stores at petrol stations, wines and spirits and select online shops, as well as in-bar. The promotion will reward consumers with an array of prizes including daily cash and airtime, weekly cash prizes of Kshs. 20,000 and Kshs. 50,000 and monthly cash prizes of Kshs. 200,