Chrysler and Ram Earn IHS Markit Automotive Loyalty Awards
Photo: FCA
IHS Markit recently recognized the Chrysler Pacifica and Ram 1500 in its 25th annual Automotive Loyalty awards program. Each model has earned more customer loyalty than any other vehicle in their respective segments.
The 2021 Ram 1500 Big Horn
Photo: FCA
The Automotive Loyalty awards program has been measuring owner loyalty for the past 25 years. If a household owning a new vehicle decides to buy or lease a second new vehicle of the same manufacturer, make, or model as the first vehicle, IHS Markit considers that family to be loyal to their vehicle brand. This is the case whether the household owns both vehicles at the same time or replaces the first vehicle with the second one.