Chrysler and Ram Earn IHS Markit Automotive Loyalty Awards
Photo: FCA
IHS Markit recently recognized the Chrysler Pacifica and Ram 1500 in its 25th annual Automotive Loyalty awards program. Each model has earned more customer loyalty than any other vehicle in their respective segments.
The 2021 Ram 1500 Big Horn
Photo: FCA
The Automotive Loyalty awards program has been measuring owner loyalty for the past 25 years. If a household owning a new vehicle decides to buy or lease a second new vehicle of the same manufacturer, make, or model as the first vehicle, IHS Markit considers that family to be loyal to their vehicle brand. This is the case whether the household owns both vehicles at the same time or replaces the first vehicle with the second one.
good.
While the TRX is a new model, the carried-over Ram 1500 gains a few new features, including an available head-up display – the first in any Fiat-Chrysler vehicle – a digital rearview camera mirror, and Trailer Reverse Steering Control that’s similar to Ford’s Pro Trailer Backup Assist, but that you don’t need to prep the trailer with guidance stickers. There’s also a Limited Longhorn 10
th Anniversary Edition with unique colours and badges.
On the Ram Heavy Duty, the Cummins 6.7L high-output diesel is now up to 1,075 lb-ft of torque, because Ford’s got 1,050 lb-ft and they can’t match-measure that other thing; and a top gooseneck towing capacity of 37,100 lbs.