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Convenience Retail Transforms the Danish Market
Shop Talk Live takes viewers on a world tour of innovative formats, beginning with Reitan Convenience Denmark.
January 29, 2021
By Chris Blasinsky
LONDON Global Convenience Store Focus kicked off its first Shop Talk Live discussion of 2021 with a journey to Denmark. In “Convenience Store Transformation the Danish Way,” Jesper Østergaard, managing director of Reitan Convenience Denmark, shared some of his team’s long-term strategies to completely reimage and transform their kiosk-like 7-Eleven store that exclusively sold traditional c-store items like candy, snacks and magazines, to a destination for fresh, local and healthy foodservice ranges.
Østergaard shared that his team’s transformation strategy began about a decade ago. Recognizing that some of the top-performing categories had been declining, coupled with retail hours of operation regulations that changed in 2012, the convenience retail industry overall gained new
Kinh Nghiệm Trị Tắc Tia Sữa Của Bà Mẹ Ở Đồng Nai Sau Nhiều Cơn Đau Đến Khủng Hoảng Tinh Thần
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Training and education.
Budgets must be realistic relative to what c-stores can afford to spend, and they should factor in elements such as menu contents, equipment needed for the menu, and advertising.
High s found that one bonus of investing in foodservice is that for every $1 generated by new foodservice sales, another $1 is generated in sales elsewhere in the store, according to Chivington. The largest gains have occurred in dispensed beverages, snacks, packaged beverages, and candy.
He stressed that it is important to establish measurements while calculating ROI, and suggests c-stores standardize equipment and establish a baseline for measuring growth.
C-stores can expect added costs associated with foodservice, but these costs can be managed to drive sales and profits. Lighting, packaging, taste, quality and consistency are all key. C-stores should also keep an eye on foodservice trends. Trends are your friends, he said.