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Creative 35 Add to collection
Campaign developed by Saatchi & Saatchi, New Zealand
Women’s Work, a collective of women New Zealand photographers, admit that you won’t have seen their campaign before seeing their case study – because frankly, it never ran.
It may sound nonsensical, however it’s a calculated approach to get the Collective’s challenging message directly in the faces of advertising agencies and their creative departments.
The case study film features the previously unseen campaign of 24 posters that highlight the disturbing fact that of all the photography used in advertising less than 15% is shot by women.
It then goes further by calling out agencies, asking them to start deliberately and consciously put women photographers on their shortlists for future projects.
Awards and Events 14 Add to collection
Folk Wunderman Thompson s Karl Waters appointed to the Brand Experience & Activation Lions shortlisting jury
Karl Waters, creative partner, Folk Wunderman Thompson, Ireland has been announced as the fifth and final creative professional from Ireland who will judge the work for Cannes Lions 2020/21.
Karl has been appointed as a member of the Brand Experience & Activation Lions shortlisting jury, commenting: “I’m delighted to be a judge at Cannes this year, the festival I always look to for inspiration. The Brand Experience & Activation category has produced some truly incredible work in the past, I’m sure this year will be no different.
23/04/2021 | 18:10
Cannes Lions has confirmed that the awarding of the Lions will take place as usual during the third week of June 2021. After the postponement of last year’s awards, the juries will be judging both years’ of work and awarding Lions for 2020 and 2021. The plan is to judge and present the work in person in Cannes, France, during the Cannes Lions International Festival of Creativity, which is now open for delegate registrations. As part of the Festival in June, Cannes Lions will continue to have a significant digital element, something Cannes Lions pioneered in 2016 with its Digital Pass. Last year, more than 80,000 members of the global creative and marketing community united to take part in the on-going digital series.
Wyclef Jean Speaks On Brand Authenticity & BLM
Wyclef Jean Speaks on Brand Authenticity, BLM & Hiring Diverse Creators
Karl Ferguson & Katie Piper
Known as the Oscars of the advertising world, the Cannes Lions International Festival of Creativity has been recognizing excellence in branded communication for over six decades. The week-long event includes various industry leaders judging works across different cultural categories that have made an impact.
We sat down with Wyclef Jean, who is serving as the Entertainment Lions for Music Jury President. As President and Chief Strategy Officer of Sodo Mood Lab and an iconic musician who has blessed us with his solo beats and masterpieces with the Fugees he brings both his expertise in the field and thoughtful point of view on social justice to breathe new life into the Cannes Lions festival.