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Plus, here’s your guide to auditing for Core Web Vitals
Carolyn Lyden on May 4, 2021 at 10:00 am
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Good morning, Marketers, and where does your ad money go?
That’s what the Association of National Advertisers is trying to find out. The group is currently looking for consultants to help them figure out where search marketers’ money goes in the automated digital ad-buying process.
We don’t go too deep into these metrics, but the general message is that they are all calculated within the performance score of Google Lighthouse. Lighthouse is a tool that Google created to measure the performance of a website. It gives a score to 4 categories: performance, accessibility, best practices, and SEO. The Core Web Vitals are included in this first category: the performance score. You can try it out yourself at web.dev/measure (Google’s online interface for Lighthouse). It runs on the servers of Google. Your browser doesn t support HTML5 video. Here is a link to the video
Skyrocket your rankings with a head-to-toe website audit
On average, each crawled web page has at least one critical error make sure to fix yours
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You’ve audited websites a lot of times and probably used different tools to identify the issues that harm SEO and UX. While this process is nothing new to you, there might be different ways to look at it and new tools to try out.
This post will show you how to efficiently audit a website using a US-based marketing agency site as an example. We’ve purposefully selected a website from Google’s page 2 by studying its backbone, we’ll try to figure out if any technical flaws can hold this website back from success. Chances are those are the same common issues the updated SE Ranking’s Website Audit detected on 170K+ websites in the last couple of months: