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Lauren Donovan on April 20, 2021 at 10:22 am
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Ex.co acquires video adtech company Cedato
Ex.co is announcing its very first acquisition it’s buying Cedato, a video monetization startup founded in 2015.
Previously known as Playbuzz, Ex.co is short for The Experience Company, and it provides publishers and other customers with an easy way to add interactive and visual elements (such as polls and product recommendations) to their content. The company says its publisher business grew revenue by 300% between 2018 and 2020.
According to co-founder and CEO Tom Pachys, over the past year, he’s become convinced that artificial intelligence is “taking over everything we do.”
“We started searching for companies that did video in a sophisticated way, meaning using [machine learning] as part of their core engines,” Pachys said. “When I say that, I mean things like choosing the right content, choosing the right ad, knowing how to manage an [ad] auction in the right way.”
SMX Advanced is happening online for the first time… register now!
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Google Search to Start Considering ‘Page Experience Update’ for Ranking From Mid-June 2021
Google said that the update should not result in any “drastic changes” for sites. By Jagmeet Singh | Updated: 21 April 2021 15:06 IST
Google said the new page experience will be fully rolled out by the end of August
Highlights
Page experience update was announced last year
Google is disappearing AMP badge icon from search results
Google Search will gradually start considering the “new page experience update” for its ranking systems starting the middle of June 2021, the Mountain View company announced. The update was earlier planned to be rolled out in May. The search giant said that it wanted to ensure that Web publishers and site owners have some time to implement the changes required for the page experience update. The enhancements coming from the new update are aimed to improve Google Search. It will also stop displaying the AMP badge. The
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