MINNEAPOLIS â Just when it seemed the yogurt aisle had something for everyone, General Mills found a slice of customers still hunting for the perfect creamy snack.
The Golden Valley, Minn.,-based food maker announced Tuesday the launch of a yogurt that will pack more protein per cup than any other on the market.
Itâs the latest in a series of yogurt launches at General Mills targeting consumers with very specific dietary or taste preferences, reflecting splintering consumer expectations within this diverse grocery-store category.
The new yogurt, called Ratio: Protein, follows the companyâs introduction of Ratio: Keto, which target consumers tracking their three macro nutrients: fat, protein and carbohydrates. Itâs a more âadult-focusedâ brand for wellness-minded consumers looking to replenish and build muscle following a hard workout or someone just looking stave off hunger for longer, said Doug Martin, president of General Mills dairy unit.
General Mills aims new yogurt at people packing in the protein Called Ratio Protein, the new yogurt uses ultrafiltered milk to cut sugar and raise protein. April 27, 2021 — 9:00am Text size Copy shortlink:
Just when it seemed the yogurt aisle had something for everyone, General Mills found a slice of customers still hunting for the perfect creamy snack.
The Golden Valley-based food maker announced Tuesday the launch of a yogurt that will pack more protein per cup than any other on the market.
It's the latest in a series of yogurt launches at General Mills targeting consumers with very specific dietary or taste preferences, reflecting splintering consumer expectations within this diverse grocery-store category.
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Beer kegs collect dust, abandoned and untapped. Gym ellipticals sit silent without their usual sheen of sweat. Pots and pans hang on hooks in dark restaurants. The past year has seen businesses across numerous industries shutter, open with restrictions, then sometimes close again for good as nations navigate the global health crisis.
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