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Houseplants have been the latest trend with Millennials and Gen Z, who have latched onto the low-cost, low-maintenance hobby.
In fact, 18- to 34-year-olds occupy 29% of all gardening households, according to a National Gardening Survey. The trend skyrocketed as COVID-19 shutdown the nation, leading to an uptick in e-commerce orders for rare plants and succulents.
The market for succulents reached an estimated $3.2 billion in 2019 and is estimated to reach more than $8.5 billion by 2027, according to market research. With the increase in online orders comes an increase in plastic waste, something consumers - especially those more in tune with nature - are looking to ditch.