Details 20 January 2021
The year 2020 marks antics@play’s 11th year in the business and it has ended it strong by bagging two awards at
MARKETING-INTERACTIVE s Marketing Excellence Awards 2020: the silver award in Excellence in Sponsorship Activation for UnionPay International, and bronze award in Excellence in Launch/Relaunch Marketing for Grid Mobile (Grid Communications).
Believing that fun marketing makes for impactful marketing, the agency focuses on being brand-led, play-inspired and experience-driven. In an interview with MARKETING-INTERACTIVE, Winnie Pua, managing director at antics@play, said the team believes this method of exploration, discovery and creative ideation delivers marketing results and charts new grounds for both its clients and the team.
Details 13 January 2021
Bagging the gold award for the category Excellence in Communications/Public Relations at the Marketing Excellence Awards 2020 is PR agency Golin. Amidst the pandemic that plagued 2020, Golin embraced its focus on being rooted in data around the customer/stakeholder journey, and got creative with various campaigns for its clients. Some of these included helping craft a programme to ship medical supplies, as well as paying tribute to frontline workers.
In an exclusive interview, we speak to Darren Burns, president, Asia Pacific, Golin, about some of the agency s more interesting work in 2020, and its plans for the next year. Read more about it here.
Details 13 January 2021
Iris Singapore swept up the gold awards for three categories in the Marketing Excellence Awards 2020: Excellence in Advertising, Excellence in Pivot Marketing, and Excellence in Shopper Marketing. Amidst the pandemic-hit year, instead of adding new tools or tech, the agency said it simply worked with its partners, including FairPrice, to make sure they are ready for the short term whilst continuing to build for the long term.
In an interview with
MARKETING-INTERACTIVE, Andy Cairns, managing director, Iris Singapore, talks about the agency s journey with FairPrice, and how both the brand and agency looked to build continued relationships with its customers, especially throughout the darkest days of the circuit breaker restrictions. He also shares his idea of great marketing, and the agency s positive outlook moving forward.
This post is sponsored by The Teeth.
Only five years into operation, The Teeth has built up an enviable portfolio of campaigns, working with some of the most famous brands in the region, including Tiger Beer, Guinness, Johnnie Walker, M1 and Air Asia.
While the initial success of the early years could have been attributed to sheer hard work and word of mouth recommendations, growth can now be put down to its solid understanding of clients’ businesses and brands, complemented with a fresh and unique perspective only possible from outside the walls of the clients’ organisation.
The result? Disruptive and distinctive work that gets noticed and delivers real business results.