CMO profile: How Compare Club is zooming into the service comparison market
We interview the marketing chief of the recently rebranded Compare Club to understand how this latest comparison digital marketplace is looking to differentiate
For experienced digital marketer, Rich McPharlin, his decision to take on the CMO role at comparison service, Compare Club, was motivated by his positive impressions of the company’s culture and growth potential.
But it was his recollection of his own experience with the business that led him to see the true opportunity it presented.
Compare Club began life a decade ago as two separate businesses – a lead generation company called Alternative Media and a health insurance brokerage called Choosewell. Over time, the two businesses became more intertwined and were merged in 2017.
First time initiative in Shipping Industry; UAE firm announces ‘Salary for Unemployed Wives’ of its staff.
Steeping deep in history and Tradition, Maritime and Shipping is one of the oldest, challenging, and time-bound industries in the world. Working 24 7, this industry contributes to 90% of global trade, driving the global economy. With the current COVID 19, the Shipping industry has been facing a tumultuous time, where employees in this sector are required to work extended hours remotely and off office hours to serve their clients.
Many people have been dedicating a major portion of their private lives to their work lives. This has increased the household responsibilities on their families’ shoulders, especially their spouses. To acknowledge the sacrifices and the efforts of homemakers, Sharjah Based Shipping and Maritime consortium, Aries Group has announced ‘Salary for the Unemployed Wives’ of its staff members. This is a first time initiative by a company in this se
First Time In Maritime Industry: UAE Firm To Provide Salary For Unemployed Wives Of Its Staff marineinsight.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marineinsight.com Daily Mail and Mail on Sunday newspapers.
CMO profile: Playing the long brand game at Monash IVF
Monash IVF s marketing chief talks through the new brand positioning and marketing strategy she s employing to drive category leadership and engagement Fiona Allen Keeping one eye firmly fixed on the long game while securing incremental wins – and executive trust – is the best way of describing Monash IV chief marketer, Fiona Allen’s, approach to the fertility service provider’s marketing strategy.
Appointed as chief marketing officer in July 2019, Allen had the benefit of nearly nine months of prepatory work on Monash IVF’s fresh brand positioning before the COVID-19 global pandemic struck and shut down fertility services across the country. As she tells