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Magda Wolder Promoted to Head of Experience, APAC at Essence
Wolder will lead the agency’s specialist Experience capabilities including creative, content innovation, and studio in the region.
GroupM’s data-driven media agency, Essence, has appointed Magda Wolder as Head of Experience, APAC. She will head up the agency’s creative, content innovation and studio capabilities in the region from the group’s Singapore office.
Wolder will lead a team of creative strategists, conceptual thinkers, design experts and technology-powered production partners to create data-driven creative innovation for the agency’s regional clients.
“Our work at Essence demonstrates that data and technology complement a creative idea, and are not the idea itself. Technology and data are merely the tools for our curious and creative minds to help connect brands with people,” said Wolder.
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Essence, part of GroupM has announced the appointment of Magda Wolder as Head of Experience, APAC. Based out of Singapore, she will lead the agency’s creative, content innovation and studio capabilities in the region.
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