Send Economist and Blue Ocean Strategy co-author Renee Mauborgne says most companies play a follow the follower game and benchmark themselves against the competition.But the question companies must ask themselves is, What if we did not set out to compete, but to make competition irrelevant? (21 Century Business Forum)
Business strategist Renée Mauborgne says a company must make an honest assessment of where it is as an organization and where it stands in the marketplace if it is to develop a road map to success. I think a lot of organizations live an illusion about themselves, said Mauborgne, a professor of strategy at INSEAD, one of the world s top business schools, and co-author with W. Chan Kim of Blue Ocean Strategy, which has sold more than 4 million copies, and their latest book, Blue Ocean Shift.
Two-time New York Times Best-selling author,
No 1 Most Booked Innovation Keynote Speaker
Josh Linkner to appear on
VBM s
Business Forum May 12
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Renee Mauborgne: Companies tend to play
a follow the follower game rather than
chasing and creating value in the market
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The 21st Century Business Forum will explore unique insights for team building and developing a winning strategy with Alabama Crimson Tide Head Coach Nick Saban.
This webcast, hosted by best-selling author Jon Gordon, will broadcast at 12PM Wednesday, April 14. Registration is free.
Widely considered one of the greatest coaches of all time, Saban has led his teams to win seven national titles―the most in college football history―and has won multiple national coaching honors, including National Coach of the Year twice. In this session, Gordon will explore some of the traits and secrets that have earned Saban the reputation as an outstanding tactician, leader, organizer and motivator, making him the most dominating coach in college football.
Renee Mauborgne: Companies tend to play a follow the follower game rather than chasing and creating value in the market
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