Sacramento Magazine
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Every Thursday at precisely 7:30 a.m., Sam Leonard opens the online market for his homemade bagels, then watches the orders pour in. For customers, it’s a bit like buying tickets to a hot concert: If you don’t jump on right away, you won’t get those poppy seed bagels you have your heart set on. (I know; it happened to me.)
Leonard operates a cottage baking business called Better Half Bagel, making and selling bagels from his home in South Land Park. Customers order and pay online, then pick up their bagels on Sunday morning from a table set up on Leonard’s driveway.