Cisco Systems has completed its acquisition of events technology startup Socio Labs for an undisclosed sum, the companies announced on Thursday.
The networking giant said that Socio’s technology will now be integrated into Cisco’s popular collaboration platform, Webex, to strengthen its event hosting and large-scale conferencing capabilities.
Privately-held Socio Labs said its customers include Google, Microsoft, PepsiCo and Hyundai.
Socio Labs offers an event technology platform that gives meeting organizers the tools to host in-person, virtual or hybrid events of any size and format, according to the Indianapolis-based company. Together inside the Webex portfolio, event organizers will be able to create experiences that are inclusive for virtual and in-person attendees of any kind of event, Cisco said. The single platform will let event planners include highly customizable branded registration and ticketing experiences, collect data about attendees, and highlight sponsors an
Cisco Closes Socio Labs Buy In Effort To Boost Webex Events crn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from crn.com Daily Mail and Mail on Sunday newspapers.
Cisco Will Buy Socio Labs To Enhance Webex Events
Cisco reveals plans to plans to acquire event platform maker Socio Labs in a deal that will boost live streaming, participant networking and attendee engagement for large-scale, hybrid events. By Gina Narcisi May 12, 2021, 12:10 PM EDT
Cisco is continuing its recent acquisition spree with plans to acquire Socio Labs, an events technology startup based in Indiana.
The deal will boost Webex’s events capabilities around live streaming, sponsorship, participant networking and advanced analytics, and continuous attendee engagement before, during and after events, according to Cisco.
The tech giant has been aggressively building out the Webex platform, a sought-after collaboration tool that has risen in popularity over the last 15 months as a result of the global COVID-19 pandemic. Cisco has added more than 400 features to Webex in less than a year and has closed three acquisitions for technolog
During the company’s first virtual global
Cisco Live! conference, Todd Nightingale, senior vice-president and general manager, enterprise networking and cloud, described Cisco Plus as a set of “flexible solutions as a service” that partners can quickly take advantage of.
“Cisco Plus is not just hardware as a service or software as a service. Cisco Plus is focused on outcomes and experiences,” he said. “It’s brought to you by Cisco and built from and backed by the technology teams and the promise of Cisco. Cisco Plus is cloud-native to provide seamless, agile service delivery, and it comes with a new observability experience that can help our users understand what’s really happening in their infrastructure. Cisco Plus delivers a partner program designed not just to enable but to empower and accelerate the transformation to the cloud.”