The watchdog said Quickie’s artwork – which features a woman in lingerie – risked causing “widespread offence”.
The Portman Group has ruled against a wine brand for using “objectifying and demeaning” artwork on its bottle.
A complaint against Quickie wine, which is made by Australian winemaker Some Young Punks, was made to the watchdog by a member of the public who argued it was sexist and that the brand’s name “could encourage excessive or fast consumption” of the drink.
The drink went before the watchdog’s Independent Complaints Panel, who ruled its artwork – which features a woman in lingerie – risked causing “widespread offence”.
Portman Group issues CBD guidance 21st April, 2021 by Nicola Carruthers
UK watchdog the Portman Group had released guidance on the packaging and marketing of alcohol products that contain cannabidiol (CBD).
CBD has become a popular ingredient in alcoholic drinks
As the trend for alcoholic products infused with CBD continues, the Portman Group has provided advice for producers in relation to the Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks.
The new guidance has been designed to help producers comply with the Code.
Portman Group CEO Matt Lambert said: “CBD is becoming an increasingly popular ingredient, and its use in alcohol products is no exception to this trend. We have responded quickly to this change in the market by issuing category guidance.
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Portman Group issues hard seltzer guidance Print
The Portman Group
, the social responsibility and regulatory body for alcohol in the UK, has issued guidance on hard seltzers after it found they confuse the majority of the UK population.
The body commissioned research, carried out by YouGov, which reveals 93% of UK consumers had not heard of hard seltzers. In total, 21% of people had heard of at least one of ‘hard water’, ‘alcoholic sparkling water’ or ‘hard seltzer’. The survey shows understanding of the terms associated with alcoholic seltzers was highest in younger consumers aged 18-24.
In addition, 68% of British consumers didn’t understand whether ‘hard’ was being used to convey either the alcoholic content, alcoholic strength, or both. Meanwhile, 64% of respondents did not feel the term was useful when used to indicate alcoholic content on soft drinks or alcoholic drinks.
Portman Group gives guidance on hard seltzers 25th February, 2021 by Melita Kiely
UK watchdog the Portman Group has released guidance on hard seltzers after research showed 93% of consumers were unfamiliar with the name.
White Claw is a leading hard seltzer brand in the US
Hard seltzers soared to success in the US and are steadily expanding overseas. In the States, the use of the word ‘hard’ is frequently linked with alcohol, particularly cider.
However, in other markets, the term ‘hard’ isn’t translating as well, according to the Portman Group.
In November 2020, the responsibility and regulatory body commissioned YouGov to conduct a consumer poll on perceptions and understanding of ‘hard’ and ‘hard seltzer’.