The term ‘performance marketing’ was born around the time digital marketing took off, so after years of growth and now entering its early 20’s maybe it’s no surprise it is having something of an identity crisis, pondering where and how it fits into the big wide world of marketing. But it’s not the only one: marketing channels everywhere from outdoor to TV are using digital and technology to re-define their identity.
As time has gone on ‘performance marketing’ has become a catch-all for several channels, buying metrics, and tactics and (if they are honest) now no-one is entirely sure what is and what isn’t classed as performance. As a result, the term is being used to define different things; surely the KPI of a definition?
The release of iOS 14.5 (rolled out on April 26) is set to disrupt the mobile industry, with Apple introducing its App Tracking Transparency feature and the ability for users to decide whether they want to share their IDFA (identifier for advertisers) with developers and therefore be tracked.
Throughout the coming weeks, the GamesIndustry.biz Academy will explore the impact of this change for mobile game developers through a series of guest articles from experts. If you re interested in contributing, you can email academy@gamesindustry.biz. You can read our first article on the topic, introducing iOS 14.5 and its impact, on this page.
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MIAMI, Feb. 17, 2021 /PRNewswire/ Bonne Santé Group, Inc., or BSG, an emerging growth Health & Wellness company in the nutraceutical sector, announced today that it has executed a Letter of Intent to acquire Nexus Offers, Inc. a network platform in the digital affiliate marketing industry. The announcement was made by A.J. Cervantes, Jr., Chairman of Bonne Santé Group.
Nexus Offers is a market leading CPA (Cost Per Action) network, with a loyal customer base of publishers and affiliates and an enviable reputation for being an invite only network with outstanding customer service. As a private CPA network, Nexus has strict criteria for who is invited to join the network, typically only by recommendation through existing members.
Bonne Santé Group Executes Letter of Intent to Acquire Nexus Offers, Inc prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.