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Mars Petcare tests noseprint ID app in Middle Tennessee

Mars Petcare has announced it will market the beta version of a new mobile app for tracking lost dogs. Beta downloads for what is called NOSEiD will be mostly contained to the greater Nashville region and marketed via Mars brand Iams, according to a release from the Franklin-based company. NOSEiD uses noseprint identification algorithms that interface with smartphone technology to help pet owners identify lost dogs by their noses in the same way humans are identified by fingerprints. The NOSEiD app offers an interactive map of lost dogs and a dog poster auto-generator. “Pets are irreplaceable family members, and with the NOSEiD app, we’re hoping to help keep more pets in their loving homes and out of shelters— taking another step toward our goal of ending pet homelessness,” said Mars Petcare Vice President of Marketing Craig Neely.

Dr Marty Becker Joins Companion Advisory Board

Vet tech allegedly fired for mental health conditions update: Plaintiff settles case

Brody | Wikipedia PHILADELPHIA – A veterinary care technician who alleged her former employer and others refused to make accommodations for her mental health-related conditions, before terminating her, has settled her litigation. Kristina Cianfrani-Newton of Bensalem first filed suit in the U.S. District Court for the Eastern District of Pennsylvania on Oct. 23 versus Veterinary Specialty & Emergency Center Levittown of Levittown, Blue Pearl Veterinary Partners, LLC of Tampa, Fla. and Mars, Inc. (doing business as “Mars Petcare”) of McLean, Va. “Plaintiff was employed by defendants from in or about August of 2015 until her unlawful termination on or about Feb. 2, 2020. Plaintiff worked as an Emergency Veterinary Tech near the end of her employment at defendant Center located at 301 Veterans Highway, Levittown, PA 19056, and was supervised by Deb Blades (Nurse/Facility Manager) and Kathy Amato (plaintiff’s immediate supervisor). Throughout her

the Brand and Agency Execs Leading the Charge on Data and Privacy

Iovate Fortifies Brand And Marketing Leadership By Adding Three New Brand General Managers

Iovate Fortifies Brand And Marketing Leadership By Adding Three New Brand General Managers MuscleTech, Six Star, and Hydroxycut add top-tier leadership with an eye on the future. April 29, 2021 12:42 ET | Source: Iovate Health Sciences International Iovate Health Sciences International Oakville, Ontario, CANADA Oakville, ON & New York, NY, April 29, 2021 (GLOBE NEWSWIRE) Iovate Health Sciences International Inc. (www.iovate.com) and Iovate Health Sciences U.S.A. Inc. have announced the addition of new General Managers for the MuscleTech®, Six Star Pro Nutrition®, and Hydroxycut® brands. These new hires bring more than 50 years of experience and leadership at some of the world’s most well-known CPG companies including Unilever, M&M Mars, GSK, and Pernod Ricard.

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