Promax India hosts the inaugural edition of the Regional Conference & Awards adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Will brands warm up to UEFA Euro 2020 in India? With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts by
Updated: May 24, 2021 9:29 AM
The upcoming UEFA Euro 2020 tournament is both an opportunity and a challenge for Sony Pictures Networks India (SPNI), the official broadcast partner of the tournament in India. It is an opportunity because there is a dearth of top-quality live sports content with the Indian Premier League (IPL) getting suspended mid-way due to the rise in Covid-19 cases in the country. The property is a challenge for the network since it is happening at a time when the advertising market is subdued and the mood across the country is sombre.
linkedin Kinnect bagged the ‘Entrant of the Year’ at the 2021 edition of Campaign India’s Media360 Awards. The agency bagged four Gold metals in all. The wins came for Too Yumm’s ‘#LoopMeinKhao’ (Best Social Strategy and Best Use of Experiential) and Bausch + Lomb’s ‘#EyeSeeBetter’ (Content Strategy and Product Sector Categories – Healthcare). Colors won ‘Brand of the Year’ as it amassed a total of five metals (two Bronze and three Gold metals). The Gold wins came for ‘Naati Pinky Ki Lambi Love Story’ in the ‘Best use of Experiential’, ‘Insight and Innovation – Best use of Insight’ and ‘Insight and Innovation – Best use of Creative Idea’ categories.
Over-the-top (OTT) platform SonyLIV has elevated Amogh Dusad as head - business operations. Back in 2019, when the platform embarked on its transformation journey, Dusad was given the position of head – programming and new initiatives, digital business at Sony Pictures Networks India.