By Ry Crozier on Apr 21, 2021 6:50AM
But says tech deployed under T22 transformation is helping.
Telstra said it is treading a fine line in the kinds of digital marketing messages it sends and suppresses based on what it deduces about customers, particularly when it comes to guessing at what they might be able to afford.
Chief marketing officer Jeremy Nicholas told Salesforce Live A/NZ that the telco took into account a larger amount of data when marketing to its customers after system changes made in the T22 transformation.
Nicholas said the carrier’s use of Salesforce marketing cloud, in particular, enabled it to personalise in-store, agent and online experiences for customers to a much greater degree.
Three Men in a Boat illustrator lived in Tooting
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Telecom brands to swing ad spend to digital says Zenith
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Date Time
NRL and Telstra celebrate 20-year partnership
The NRL and Telstra will celebrate one of the longest naming rights partnerships in Australian sport in the 2021 NRL Telstra Premiership season.
Telstra’s 20-year association with the NRL, as naming rights partner for the Premiership, began in 2001 and was expanded in 2020 to include the NRL Telstra Women’s Premiership.
NRL CEO Andrew Abdo said the 20-year milestone was an extraordinary achievement and testament to the support and commitment from Telstra.
“The partnership between the NRL and Telstra is one of the greatest partnerships in Australian sport,” he said.
“20 years on, our partnership continues to grow and evolve. Last season Telstra expanded their commitment to rugby league, acquiring naming rights of the NRLW as well as the NRL Telstra Premiership. It’s a partnership that spans from grassroots to the top tier and it keeps evolving.”
SIR – “The young face life-altering carnage,” writes Sherelle Jacobs (Comment, March 4).
I started paying income tax in 1968, and until 2015 was helping the country to repay its First World War debt. I did not complain that I had to contribute to the cost of a war fought decades before I was born. My generation also had to pay off Second World War debt.
That those now alive have to expect that the cost of fighting Covid to fall on our shoulders, spread over the years ahead, is natural, fair and sensible.
Ralph Godley
Lincoln
SIR – The financial consequences of the pandemic seem to be similar to about 10 years of a Labour government.