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Memo, a startup that helps measure public relations work, has raised $7 million in seed funding.
Susa Ventures and MHS Capital led the funding round.
Memo plans to use the proceeds to more than double its headcount to about 50.
Memo, a public relations software company, has raised $7 million in seed funding to help take on the likes of Cision, the world s largest PR tech vendor.
Founded in 2018 by Eddie Kim, Memo says it can show exactly how many people have read an article and how they read it, through exclusive agreements with publishers like Condé Nast, Forbes, and The Washington Post. It claims its approach is more accurate than other PR software companies that rely on third-party data. Its clients include Google, Samsung, and Walmart.
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Sourcepoint, a US-based technology platform that helps publishers and advertisers obtain privacy law-compliant consent from consumers to use their data, has raised $17 million.
The round, led by Arrowroot Capital, brings the 5-year-old company s total funding to $47.8 million.
Sourcepoint CEO Ben Barokas says the company will use the investment to expand into new countries and fund new acquisitions.
New privacy regulations are springing up around the globe at a rapid pace on the heels of Europe s General Data Protection Regulation and California s Consumer Privacy Act taking effect the past few years.