Valuation of IPL brand, franchises took a hit in 2020
March 10, 2021
But mood upbeat for 2021 edition with sponsors already padded up
Despite hosting a successful edition in 2020 against all odds, the Indian Premier League’s brand valuation has taken a hit. It had eroded 3.6 per cent to ₹45,800 crore in 2020 from ₹47,500 crore in 2019, according to estimates by Duff & Phelps, a Kroll Business.
A key factor that led to this decline was title sponsor Vivo’s decision to pull out last year and Dream11 coming in as the replacement at a much lower sponsorship deal agreement (₹222 crore). This led IPL13 to record lower sponsorship revenues.
NEW DELHI: Duff & Phelps, the world’s premier provider of services and digital products related to governance, risk and transparency, today announced plans to transition the company name to Kroll. The new name and logo represent the firm’s rich history and breadth of services, delivering transparency, trust and objectivity to clients. “This marks a major milestone for our