Facebook s muscle flexing reflects the new reality chinadaily.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from chinadaily.com.cn Daily Mail and Mail on Sunday newspapers.
Published March 17, 2021, 2:04 PM
A new era in trade for journalism kicks in as social media giant, Facebook signs an agreement with News Corporation to pay for content in Australia.
At the onset of the pandemic, the Australian Competition and Consumer Commission drafted the legislation aimed at addressing the market imbalance between Australian news publishers and Internet giants Facebook and Google serving as gateways to the information superhighway.
In less than a year, just last February 2021, the Australian government passed a controversial world-first law (known as the News Media Bargaining Code or News Media and Digital Platforms Mandatory Bargaining Code) making tech companies and platforms like Facebook and Google pay for news content in the continent.
Core Forecasts 8.9% Growth in Advertising Spend in 2021
March 12, 2021
Following a difficult 2020, advertising investment in the Republic of Ireland is forecast to grow by 8.9% to €983.6m in 2021, according to Ireland’s largest marketing communications group Core in its latest annual review of the market.
In 2020, Core estimates that the market contracted by around 14.2% to end the year at around €903.1m. This compares with €1.05bn in 2019.
In Northern Ireland, meanwhile, Core estimates that the market declined by 10.7% in 2020 to £166.3m and this year it expects it to rise by 8.3% to £180.2 (€202.5m)
Once again, the growth in online advertising will drive overall growth in the market with Core forecasting a that online will grow by 12.9% this year to €539.4m. This compares with €477.6m in 2020 but with €526.9m in 2019 which means online is the only media category to return to, and exceed, 2019 investment levels. (A full breakdown of Core’s forecasts for 2021
Australia: Facebook s News Showdown | Global Finance Magazine gfmag.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gfmag.com Daily Mail and Mail on Sunday newspapers.
The battle baffled the world. The big so-called tech companies now have to pay Australian news producers to use their content, but what actually happened here?