Are You Using Consumer Data Ethically?
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Some have lambasted the change, saying it will hurt the ecosystem s small, independent players. And even if certain players violate Apple s guidelines, it s unclear how that behavior would even be discovered, or whether they d be kicked out of the App Store for violating the rules.
Apple s change, which was supposed to launch earlier this fall but was delayed to give app makers more time to retool their advertising systems to comply, will take a privacy option that was previously buried deep in users phones and put it front and center when they open an app.
With the change, iPhone users will see a pop-up window in each app. The pop-up warns users that an app is tracking their data for advertising purposes, and gives them the option to block the app from doing so. For Facebook, for example, it would read, Facebook would like permission to track you across apps and websites owned by other companies, with an option to allow tracking or ask the app not to track. App owners also have