How the News Feed Algorithms Work on Facebook, Twitter & Instagram
You re connected with hundreds of people maybe even thousands on Facebook, Twitter, and Instagram. But when you log in to each of these social networks, it s likely that you don t want to be bombarded by every single update from every single connection. That d be pretty overwhelming, wouldn t it?
That s how the folks from each of these social networks feel and they ve done plenty of user research to validate that feeling. In fact, that s exactly why the news feeds and the algorithms behind them exist.
All three of today s most popular social networks have gravitated toward an algorithm-based feed in the effort to create better experiences for their users. The trouble is, each algorithm works differently. What s worse, they re constantly changing, making it hard for marketers like us to keep up.