How the News Feed Algorithms Work on Facebook, Twitter & Instagram
You're connected with hundreds of people — maybe even thousands — on Facebook, Twitter, and Instagram. But when you log in to each of these social networks, it's likely that you don't want to be bombarded by every single update from every single connection. That'd be pretty overwhelming, wouldn't it?
That's how the folks from each of these social networks feel — and they've done plenty of user research to validate that feeling. In fact, that's exactly why the news feeds — and the algorithms behind them — exist.
All three of today's most popular social networks have gravitated toward an algorithm-based feed in the effort to create better experiences for their users. The trouble is, each algorithm works differently. What's worse, they're constantly changing, making it hard for marketers like us to keep up.