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The power of knowing: First insights from Agency Scope UK 2021/2022

The power of knowing: First insights from Agency Scope UK 2021/2022
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The Partnership Channel Proves A Vital Mechanism for Helping Marketers Reach Goals

Partnerize Partnerize delivers the software platform and expert service that help the world’s leading brands create operating leverage by turning their partnership channels into profit centers. The Partnership Channel Proves A Vital Mechanism for Helping Marketers Reach Goals Marketers who fully embrace partnership laud the channel for its efficacy, yet for some others, limited transparency within partnership arrangements has made it difficult to judge the true effectiveness of these programs. This problem of accountability has been further compounded by a lack of data regarding how partnership programs perform when compared across different organisation. This has made it difficult for marketers to benchmark their programs and learn whether they were maximising their return on investment.

CMO50 2021 nominations now open!

The Secret Ingredients of a CX-Led Company Culture

When I talk to organisations around the world about their customer experience strategy, it is often the CMOs and their marketing teams who take the lead. They’re keen to improve the ways they attract and engage customers, and they want to understand the technologies that can help them make their customer experience truly outstanding.

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