CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.
The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.
ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.
Strategic Digital Marketing and Customer Acquisition Leader Mike Rosenberg Joins Chief Outsiders Rosenberg brings direct response, product development, sales leadership and branding experience to SMB and mid-market business clients
February 04, 2021 11:39 ET | Source: Chief Outsiders Chief Outsiders Houston, Texas, UNITED STATES
LAGUNA BEACH, CA, Feb. 04, 2021 (GLOBE NEWSWIRE) Chief Outsiders – the nation’s pre-eminent collective of Chief Marketing Officers available for immediate and fractional engagements – continues to add to its arsenal of executives. Mike Rosenberg, a seasoned digital marketing and customer acquisition leader with B2B and B2C experience, is the latest addition to the team. Rosenberg is available now to deliver go-to-market insights and strategies to clients of the “Executives-as-a-Service” firm.