April 26 2021, 12:50 pm | BY Kim Shaw | No Comments
Graham Drew is the CCO GREY Malaysia and Ken Mitani is the Associate CD/Art Director at GREY Japan. In last year’s Campaign Brief Asia Creative Rankings GREY were named Malaysian Creative Agency of the Year. The creative department is lead Drew, who this year combined and worked together with one of GREY Japan’s rising creative stars, Mitani, on a new film for premium skincare brand SK-II. Mitani is a recent medalist at the JAA Creator of the Year awards, Japan’s most prestigious prestigious ad industry individual awards. Campaign Brief Asia spoke to both of them on the new campaign and working together.
Hires, Wins & Business 20 Add to collection
John joins the agency from WiTH Collective
Special Group has hired John Marshall as joint general manager of Special New Zealand, alongside Storm Day.
Marshall joins from WiTH Collective where he was general manager and led the ASB account. ASB’s work has been lauded as category leading over the last 12 months both here and abroad. Their ‘Borrow the All Blacks’ campaign was named by Contagious Magazine as one of the ‘20 Best in the World – the only New Zealand work to make the list. Prior to this role, Marshall ran the Lion and Coca-Cola accounts out of the Sydney market where he won multiple Cannes Lions for Coca-Cola’s ‘Colour your Summer’ and ‘Gay Pride’ campaigns.
R/GA Releases Global Research About the Power of Brand Relationship Design
60% of customers question repeat purchases; Extensive study reveals the truth about what makes people want to buy from brands again
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NEW YORK, Feb. 17, 2021 /PRNewswire/ Determined to define the next wave of brand innovation, R/GA launched a global proprietary research study focused on brand relationship design. In a new report titled, The Power of Brand Relationship Design, R/GA introduces the study s transformative findings from across six categories and nine markets in North America, Europe, Asia-Pacific and Latin America around creating more meaningful post-purchase customer experiences.