Top 10 spirits marketing moves in March 2021 6th April, 2021 by Owen Bellwood
The Fever‐Tree Tiny Forest was planted in Hammersmith Park, London
Last month, Jameson Irish whiskey celebrated St Patrick’s Day (17 March) with a series of digital events, while The Lost Explorer Mezcal will mark Earth Day this month with a new environmental-themed campaign.
There were a number of charitable efforts in March, including Lixir Drinks’ pledge to give 1% of revenue to an international water charity, Fever-Tree’s new forest project, and The Famous Grouse’s partnership with the Royal Society for the Protection of Birds.
Sponsorship deals were also agreed for Scotch brand Glen Scotia and the Great British Entrepreneur Awards, while alcohol-free producer Fluère Drinks backed a racing team.
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Game-changing vegan chocolate brand, LoveRaw, is managing to defy the effects of the global pandemic as it continues to expand its current list of stockists on both a national and international level.
The Altrincham-based firm has secured multiple new retail listings in the UK, France, Spain and Switzerland, allowing customers to purchase LoveRaw’s three signature collections – the iconic chocolate Butter Cups, epic M:lk Choc Bars and the industry- first Cre&m Wafer Bars – from three brand-new global markets, as well as gaining listings with Booker Retail Partners and approximately 1,200 forecourt retailers including Motor Fuel Group, Rontec and Harvest Energy.
Campbeltown Courier
Glen Scotia Distillery and shop, Campbeltown.
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Glen Scotia partners with Great British Entrepreneur Awards Scotch whisky brand Glen Scotia has announced a new partnership with the Great British Entrepreneur Awards (GBEA). The award-winning brand, owned by Loch Lomond Group, is one of only a handful of distilleries left in Cambeltown that has maintained production since the 1830s - the region s whisky-making heyday. The partnership will see Glen Scotia sponsor the Entrepreneurial Spirit Award, and together with the GBEA it will recognise and reward a business owner who has shown particular entrepreneurial spirit each month. Since being founded in 2013, the GBEA has worked to acknowledge the hard work and inspirational stories of entrepreneurs and businesses in the UK. It attempts to foster a wider sense of community among the country s entrepreneurs, outside its awards ceremony.
Meet the Derbyshire scrap dealer starring in the second season of BBC1 show, The Bidding Room
A reclamation dealer who is a trader at Tansley Market in Matlock is one of the stars of the new series of The Bidding Room, which returns to BBC1 this month.
Thursday, 7th January 2021, 12:00 pm
Melissa Downhill, from Buxton, who runs Tin Man Scrap Metal Recycling with husband Mark, is one of the new dealers on the show’s second series, which launched on January 4.
The show, which is presented by Nigel Havers, is essentially a Dragons Den for antiques, where customers get their items valued before entering the Bidding Room to pitch their items to the dealers, in hopes of walking away with an offer.