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Winners of The Drum Chip Shop Awards 2021 revealed
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What I learned from making THAT viral KitKat ad
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Promoted from Stein IAS
The Drum rounds up the highlights from the B2B WorldFest
In partnership with Stein IAS, The Drum staged the inaugural B2B WorldFest on 18-19 November 2020, bringing together some of the brightest minds from the global B2B marketing industry for two days of macro thinking and some truly insightful sessions.
Topics discussed ranged from how the pandemic has triggered unprecedented digital acceleration and increased emphasis on organisational culture to the evolving data landscape and how the first generation of digital natives are now key decision-makers inside many B2B enterprises. The need to advance and nurture creativity was a core theme running through several sessions.