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So kann KI messen, wie gut der Spot wirkt | Special | Backstage Total Video
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Unexpected creativity overcomes barriers and drives effectiveness
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Published July 26, 2021, 6:56 AM
Havas Group veteran, former Chairman & CEO of the network, Vishnu Mohan has launched Avyan Holdings in Singapore with the ambition to build a regional footprint in Asia. Avyan Holdings is designed to be a collective of companies working towards advancing human possibilities by integrating design, technology, and data to help brands and people thrive in a digital-first world.
As a first step in solidifying its vision, Avyan Holdings has acquired a key stake in the Philippines-based design and innovation agency – Castle By The River (CBR) – founded by digital maverick Ed Mapa Jr – also a former Havas executive. Over the past two years, since its inception, CBR has earned the reputation to be an eclectic band of storytellers grounded in data and technology with a flair for performance-driven campaigns. It started its operations in Manila as an affiliate of Entropia Malaysia – which was recently acquired by Accenture Interactive and its current
Call for entries now open for entire Asia Pacific region; supported by The Currency of Creativity launch campaign
Based upon the popularity of last year’s One Show Asia Showcase, The One Club for Creativity has officially expanded the scope of its successful annual awards program for the region from Greater China to all of Asia Pacific.
The call for entries for the transformed program, now known as One Asia Creative Awards 2021, is now open, with entry fees increasing after each deadline period. Early entry deadline is August 8th, 2021, with the regular deadline September 10, 2021, and the final deadline is September 17th, 2021.
The art and science behind great creative and media campaigns
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