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Shin Publishes New Book on Public Relations | The University of Southern Mississippi

Shin Publishes New Book on Public Relations Thu, 01/28/2021 - 10:18am | By: David Tisdale Dr. Jae-Hwa Shin, a professor in The University of Southern Mississippi (USM) School of Communication, has co-authored a new book, Public Relations Theory: Capabilities and Competencies, the first authored public relations theory book in the field. Along with co-author Robert Heath, Dr. Shin offers in this new book a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches spurred by rapid changes in society, cultural boundaries, technology, and media environments. It features both organizational and social theories of public relations, including cases and challenges to help students

USM s Warmsley named C-USA Freshman of the Week

How NFL legends Deacon Jones and Jerry Rice put Mississippi Valley State on the map

How NFL legends Deacon Jones and Jerry Rice put Mississippi Valley State on the map Published: Jan 26, 2021 at 07:38 AM Curious about the changing selection of photos appearing behind former NFL executive Scott Pioli during his appearances on NFL Network? Each image is from a framed cover of a sports magazine, chosen to highlight some of the lesser-known stories from football history that deserve to be widely told. For example, Pioli has focused this season on featuring some of the greats associated with historically black colleges and universities (HBCUs) who have not been given their due. Below, Pioli discusses the history of Mississippi Valley State, from which Pro Football Hall of Famers Deacon Jones and Jerry Rice hail.

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