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Spelling out the benefits: juices & smoothies category report 2021

Downloads Juices and smoothies are cashing in on their health credentials. After years of stagnating sales amid concerns about their sugar content, the pandemic has pushed their functional benefits – crucially, their high vitamin content – into the spotlight. Total category sales are up 9.5% to almost £1.4bn [Kantar 52 w/e 27 December 2020] thanks in part to the overall rise in grocery sales during multiple lockdowns. But it’s telling that the particularly strong performers have been freshly squeezed juice, up 18.7%, and smoothies, up 13.3%. That’s because their growth has been propelled by some savvy health cues – a trend that could determine the future of the category.

HEALTHY LIVING: Smoothies can be healthy or hurtful — you decide

HEALTHY LIVING: Smoothies can be healthy or hurtful  you decide A smoothie is a drink that’s made from a pureed mix of raw fruit and/or vegetables using a blender. (Metro Creative Services) COVINGTON, Ga. While the exact origin of smoothies remains unclear, one thing is for sure  they’ve been trending since the ‘80s and haven’t looked back. A smoothie is a drink that’s made from a pureed mix of raw fruit and or vegetables using a blender. They often have a liquid base like water, fruit juice, plant milk or even dairy products like milk, yogurt and ice cream.

New beverage launches around the world: February 2021

From kombucha to caffeinated sports drinks, we take a look at some of the new products hitting the shelves around the globe. Plant-based latte Nestlé Japan has launched a range of Nescafé lattes made with plant-based ingredients, eying up rapidly growing interest in plant-based food in Japan. The range includes RTD beverages for on-the-go or at home, soluble mixes that can be made by adding hot water, and capsules for the Nescafé Dolce Gusto system. The drinks use either oat or almond milk as their base. The launch in Japan follows earlier launches of Nestlé plant-based coffee mixes across a number of countries in Europe, Latin America and Oceania.

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