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TAG s exacting standards assure buyers that their ads won t be associated with content that could jeopardize their brand s reputation
REDWOOD CITY, Calif. (PRWEB) March 10, 2021 MOLOCO (http://www.molocoads.com), a leader in machine learning and growth solutions for mobile marketers, announced it has met the rigorous standards required to join the Trustworthy Accountability Group (TAG) Global Brand Safety Certification Program. The aim of the program is to significantly reduce the risk of ad misplacement on digital media and strengthen the integrity of digital advertising overall. Meeting the requirements to be TAG certified is the latest demonstration of MOLOCO s dedication to brand safety, said Ikkjin Ahn at MOLOCO. Global losses from ad fraud in 2020 were estimated to be $35 billion, and are expected to rise in 2021. We want to be a standard bearer for greater transparency in the global digital advertising market.
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Twitter on Tuesday launched conversation settings for advertisements, giving brands greater control over how they engage with customers. Launched globally in August last year, conversation settings have given Twitter users more control over who can reply or engage with their tweets. This has now been extended to brands. We know that the feature has been received really well - since launch in Q3 2020, 11 million people have applied conversation settings to 70 million conversations globally. We understand that as advertisers talk to their customers on Twitter, they may need control over their conversations too. That is why today we are excited to share that we have made it easier for brands to curate their conversations with the introduction of conversation settings for ads via compose Tweets directly through Tweet Composer or through our Ads API, said Kanika Mittal, Business Head, Twitter India.