IAS Extends its Leadership in Brand Safety and Ad Fraud Protection with TAG Recertification prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
TAG Certifications Soar By 87% Over Last Year, As TAG Programs Become Global Supply Chain Standards
Independent Validations Skyrocket by 243% on Rising Marketplace Demand for Third-Party Verification of Compliance
News provided by
Share this article
Share this article
WASHINGTON, March 9, 2021 /PRNewswire/ The Trustworthy Accountability Group (TAG), the world s leading program to fight criminal activity and protect brand safety in digital advertising, today announced that the number of certification seals held by companies soared by 87% over the same points in 2020, as companies worldwide required their supply chain partners to comply with TAG s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Brand Safety Certified Programs. Companies also increasingly looked to third-party auditors to verify their compliance, with independent validations rising 243% in the last year.