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‘Global’ candidates among applicants for BTMI top spot
Article by May 15, 2021
The search for a new Chief Executive Officer at the Barbados Tourism Marketing Inc. (BTMI) has begun and the response has been overwhelming.
Word of this has come from Minister of Tourism and International Transport Senator Lisa Cummins, who gave the assurance that the crème de la crème of the applicants will be selected, from prospective candidates from the global search.
She said the hunt for a new BTMI boss came at a time when the marketing agency and the entire country were “challenged” due to the lack of a vibrant global travel and tourism industry.
Officials reopen tourism, predict increasing airlift, hotel occupancy
Article by May 15, 2021
Barbados is again officially open for tourism business, officials announced Friday as they predicted a major increase in airlift to the island by year-end after a year-long closure triggered by the coronavirus pandemic.
And with the expected increase in airlift, a spike in occupancy levels across all categories of accommodation is also being forecast, according to Chief Executive Officer of the Barbados Hotel and Tourism Association (BHTA) Senator Rudy Grant.
He joined other leading tourism executives for a virtual ceremony to relaunch the Barbados brand and the reopening of the market.
Tourism sector prepares to welcome back source markets
Article by May 15, 2021
Over the past 18 months, the Ministry of Tourism and International Transport and the agencies under its portfolio have been working diligently to prepare for the reopening of its source markets for leisure and business travel.
Minister of Tourism and International Transport, Senator Lisa Cummins, spoke about some of that work Friday morning during the Barbados Tourism Marketing Inc.’s (BTMI) launch of the new Brand Barbados promotional campaign entitled “Little Island Big Barbados”.
“Managing these times is challenging…. It has been planning for the worst, but preparing for the best. It has been about risk mitigation and adaptation. It has been about reasoned analysis and unchecked rhetoric masquerading as commentary. It has been about encouraging and supporting while setting standards and enforcing them….
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The Barbados Tourism Marketing Inc. (BTMI) virtually relaunched Barbados’ tourism brand to the world earlier today, unveiling the new brand theme “Little Island; Big Barbados”.
The event witnessed by partners from all sectors of Barbados’ tourism industry, representatives of related Government ministries and private sector agencies, was also followed by an international audience including several people involved in the travel trade.
They were given a detailed presentation on plans to make a strong re-entry into the global tourism market following the decimation of the tourism industry worldwide by the coronavirus (COVID-19) pandemic.
Minister of Tourism Senator Lisa Cummins said as Barbados prepared to welcome visitors again, the emphasis would be on safe reopening and she encouraged Barbadians, particularly those working in the tourism sector, to get vaccinated. She said this was for their protection and would engender a sense of confidence in prospective