Beefgrudgery Takes to Aisles in New Lidl Campaign by BBDO Dublin adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.
Caroline Flack s Dubliner best pal opens up on pain of her death one year on
Fiona worked with Caroline on various occasions throughout their friendship, including a season on Love Island, and witnessed the trolling and negativity the late presenter faced firsthand
Caroline Flack with best pal Fiona Fagan
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BBDO Launch Powerful Campaign for Lidl Ireland and the LGFA
February 12, 2021
BBDO Dublin has rolled out a powerful new campaign for Lidl Ireland to mark its sponsorship of the Ladies’ Gaelic Football Association (LGFA).
The new campaign, which is called Level the Playing Field, will run across TV, OOH, press, radio and digital channels, acknowledges the generations of players who have battled for equality and serves as a rallying cry for all present and future players.
Lidl Ireland has been supporting the LGFA since 2015 and during that time it has invested more than €4m into the partnership. According to research carried out on behalf of Lidl Ireland in 20201, 85% of LGFA female members recognise the uplift in support over the last four years, specifically in the media and among the general public. The research also found that 51% of females claim that they are currently participating in sport, an increase from 2017. However, 31% of girls who used to participate in