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Personalised Nutrition (PN) based on a one-size-fits-one model is the way forward to prevent diet-induced chronic disease, says a professional body, which points to a growing health crisis made worse by current advice.
The British Association for Nutrition and Lifestyle Medicine (BANT) identifies the rise of nutrigenomics as a primary drivers of PN, citing its potential to translate insights into protocols or ‘Nutrigenetic Counselling’.
Other personalised tools harness technology in the form of tracking tools to monitor body composition and symptoms that could encourage people to focus on individual health concerns.
“The one-size-fits-all model is ineffective and out-dated. It’s time to move forward from counting calories and start promoting the nutrient content and quality of food,” says BANT CEO, Satu Jackson.