Social media livestreams drive increased sales for major brands
E-commerce is exploding on platforms like TikTok as brands leverage influencers for special sales events
0 236 5 minutes read Walmart held a special livestreamed sales event with social media start Gabby Morrison and others on Thursday night on TikTok. (Photo: Walmart)
In September 2020, Dunkin’ – the iconic Massachusetts-based coffee and doughnut chain – launched a new drink. The Charli was a Dunkin’ Cold Brew with whole milk and three pumps of caramel swirl. It also happened to be the drink of choice for Charli D’Amelio – the teen megastar of TikTok famous for her dance moves.
Walmart to host a new livestream shopping event on TikTok, following successful pilot
In December, Walmart partnered with TikTok on the first pilot test of a new livestreamed shopping experience in the U.S. on the video platform. That test seemingly performed well, as today Walmart announced it will return to TikTok to host another livestream shopping event, the “Spring Shop-Along: Beauty Edition,” which will feature TikTok creators and influencers in an hour-long livestream.
The retailer didn’t disclose to what extent its first TikTok live shopping event drove sales, but noted that it netted 7x more views than it had anticipated and was able to grow its TikTok follower base by 25%. These metrics were encouraging enough to send Walmart back to the platform for another go this time, to promote beauty products instead of apparel, which had been the focus of the holiday livestream.
Economist, John Jordan, joins Molly Line on Fox Report Weekend to discuss the concerns involving the social media giant.
A new app called Snack is catering to helping the TikTok-obsessed demographic find love and stay engaged with the content of prospective matches.
Unlike apps that let you swipe through singles dating profiles like Tinder, Bumble and Hinge, the new Snack dating app allows users upload videos of themselves to their profiles, instead of uploading pictures. Snack, a dating app allows users to share TikTok-like videos to their profiles, has already raised $3.5 million in funding. (iStock)
Singles can like each other s videos and share comments. A match is made when two users like the other’s videos, at which point they’ll be able to direct-message each other through the app and strike up a conversation. The free video-based dating app is also prompting users to show your fun side, your serious side, your likes, your dislikes . show who you
InMobi, Glance’s parent company owns short-video app Roposo that became really popular after TikTok was banned by the Indian government. TikTok, a global phenomenon, reached over 120 million Indian users before it was banned in July 2020 among several others, including the hot favourite mobile game PUBG.
WPP and TikTok announce global agency partnership
February 2, 2021 12:37
WPP and TikTok have announced a new global agency partnership.
The announcement:
WPP and TikTok, a leading destination for short-form mobile video, today announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform. The partnership allows WPP clients to benefit from unique access and capabilities on the TikTok platform.
Recognizing the significant opportunities for brands that both short-form video and digital content continue to present, WPP will have early access to advertising products in development, ensuring WPP and its clients remain at the forefront of innovation as TikTok further develops its suite of products for brands. This includes partnering on marketing API integrations and next-generation formats, such as augmented reality offerings. Subvrsive, a WPP company, was one of the first TikTok Effects Partners.