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TikTok and WPP ink deal for training and product access

By Shawn Lim-02 February 2021 11:45am TikTok will collaborate with its creator community to build a network of creators to partner with WPP TikTok has formed a global partnership with agency holding group WPP to train network’s executives, give its clients a first-hand look at products, and work on brand safety. He had also pointed out that marketers tend to simply use content produced for social media platforms and repost it on TikTok – without understanding the need for a bespoke approach that considers music, hashtags, or an active call-to-action. The platform has taken a proactive approach in Asia Pacific, setting up training programmes for media agencies, so that they better understand its capabilities for advertisers.

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WPP and TikTok partner on brand safety and ad innovation | Advertising

TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks

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WPP and TikTok partner on brand safety and ad innovation

WPP and TikTok partner on brand safety and ad innovation TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks. by Omar Oakes Sign in to continue Free email bulletins

United kingdomBlake chandleeMark readGlobal alliance for responsible media brand safetyUs federal trade commissionTech labPublicis groupeGlobal allianceResponsible mediaBrand safetyGold standardUnited kingdom information commissionerTrade commissionஒன்றுபட்டது கிஂக்டம்பிளேக் சாண்ட்லீகுறி ரெட்

WPP and TikTok Announce First-of-Its-Kind Global Agency Partnership

Partnership will focus on delivering new opportunities for creative excellence for WPP agencies and clients NEW YORK–(BUSINESS WIRE)–WPP (NYSE: WPP) and TikTok, a leading destination for short-form mobile video, today announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform. The partnership allows WPP clients to benefit from unique access and capabilities on the TikTok platform. Recognizing the significant opportunities for brands that both short-form video and digital content continue to present, WPP will have early access to advertising products in development, ensuring WPP and its clients remain at the forefront of innovation as TikTok further develops its suite of products for brands. This includes partnering on marketing API integrations and next-generation formats, such as augmented reality offerings. Subvrsive, a WPP company, was one of the first TikTok Effects Partners.

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TikTok To Lay Off Most Indian Staffers After Country Makes Ban Permanent (Report)

TikTok To Lay Off Most Indian Staffers After Country Makes Ban Permanent (Report)
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