After the deal, Firefly will become part of Multiply Group’s Communications vertical Kaan Gunay, CEO and Onur Kardesler, CTO, founders of Firefly. Image Credit: Supplied
Abu Dhabi: IHC’s subsidiary Multiply Marketing Consultancy (MMC) has acquired a stake in Firefly, a street-level digital media platform that connects audiences with dynamic media on taxis and rideshare vehicles.
Firefly is backed by premier investors such as Google Ventures, NFX, and Stanford University’s StartX Fund and operates across major US cities, working with taxi companies and rideshare drivers to install its proprietary advertising displays atop their vehicles. These proprietary screens deliver dynamic content based on location-based, WiFi-enabled triggers.
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Updated 09 May 2021
May 09, 2021 06:27
DUBAI: Dubai’s long-haul carrier Emirates will begin shipping aid for free into India to help fight a crushing outbreak of the coronavirus, the airline said Sunday.
The offer by Emirates, which has some 95 flights weekly to nine cities, comes as air freight costs have skyrocketed. That’s as air cargo demand has risen to its highest recorded level ever amid the pandemic, which has seen carriers including Emirates fly cargo in otherwise-empty passenger seats.
Emirates made the announcement at Dubai’s International Humanitarian City, already home to a World Health Organization warehouse that’s been crucial to the distribution of medical gear worldwide.
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Abu Dhabi-based International Holding Company s subsidiary, Multiply Marketing Consultancy (MMC), acquired a minority stake in rideshare and taxi ad start-up Firefly for an undisclosed amount.
The pair are also planning to expand San Francisco-based Firefly s operations to the Middle East “through a joint-venture office based within MMC’s headquarters” in the emirate, IHC said in a statement on Sunday to the Abu Dhabi Securities Exchange, where its shares trade.
Founded in 2017, San Francisco-based Firefly has digital advertising boards that sit on top of taxis and ride-sharing vehicles. The company has been backed by investors such as Google Ventures, NFX and Stanford University’s StartX Fund.