Discount grocery startup Misfits Market raises $200M
Misfits Market, a startup known for selling “ugly” fruits and vegetables at discount prices, announced this morning that it has raised $200 million in Series C funding.
The company says this brings its total funding to $301.5 million and moves its valuation into unicorn territory (i.e., above $1 billion). It isn’t getting any more specific about that valuation, though Bloomberg reports that it’s $1.1 billion.
Founder and CEO Abhi Ramesh told me that the Delanco, New Jersey-based startup has expanded beyond produce into a variety of grocery categories. At the same time, he said all of its products remain united by a focus on “a single word, which is value.”
Misfits Market hits unicorn status with $200M Series C funding round - Philadelphia Business Journal
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Misfits Market Raises $200M in Series C Funding
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