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Why PR in Nigeria needs PR - Punch Newspapers

Punch Newspapers Sections Stanley Olisa Published 21 May 2021 The practice of Public Relations in Nigeria has unarguably experienced considerable growth, especially when you juxtapose present realities alongside what obtained some decades ago. The profession has had moderate advancement as, at least, the practitioners have been able to assert their ‘professional status’ to a large extent. But how is the profession perceived? What comes to mind when you tell people you practise PR? What thought does the term ‘PR’ trigger when mentioned? PR suffers critical misperceptions and, therefore, needs to set its records straight. A profession designed to manage perception is itself a victim of a ‘perception crisis’.

Marketing Edge announces inaugural virtual quarterly summit

Marketing Edge announces inaugural virtual quarterly summit On Kindly Share This Story: Determined to further expand the frontiers of advertising & marketing knowledge in the Integrated Marketing Communications (IMC) sector, Marketing Edge, has announced its inaugural quarterly virtual summit. The quarterly virtual summit themed:“Brand Management Imperatives & Challenges in a Post-Recessionary Economy”, holds virtually on Zoom on Thursday, March, 25, 2021 between 9:00am and 5:00pm. The summit will feature seasoned and leading industry players, outstanding professionals and titans as they share knowledge and insight on how to navigate the myriads of problems besetting the industry while looking at opportunities in building brands in the present age of the new normal and beyond.

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