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Stanley Olisa
Published 21 May 2021
The practice of Public Relations in Nigeria has unarguably experienced considerable growth, especially when you juxtapose present realities alongside what obtained some decades ago. The profession has had moderate advancement as, at least, the practitioners have been able to assert their ‘professional status’ to a large extent. But how is the profession perceived? What comes to mind when you tell people you practise PR? What thought does the term ‘PR’ trigger when mentioned? PR suffers critical misperceptions and, therefore, needs to set its records straight. A profession designed to manage perception is itself a victim of a ‘perception crisis’.
Background:
The purpose of the five-year (2020-2025) “State Accountability, Transparency and Effectiveness” (“State2State”) Activity is to increase the accountability, transparency and effectiveness of selected state and local governments (LGAs) in Nigeria. This will be achieved by: strengthening governance systems (with a focus on public financial management [PFM] and procurement, as well as monitoring and evaluation) related to the delivery of services in key sectors (basic education, primary health care, and water, sanitation and hygiene [WASH]); increasing government responsiveness to citizen needs and priorities; and improving government and civil society capacity to manage conflict (through work on prevention, mitigation and reconciliation with the same sectoral partners, not stand-alone assistance to the police or judiciary). State2State will achieve this purpose by facilitating the strengthening of subnational governance systems in a sustainable manner, supporting th
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