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Lived experiences are key to creating inclusive CX

Promoted from VMLY&R Watch The inclusion experience: moving at the speed of trust on demand panel The events of 2020 have sparked an awakening, and people s eyes are open wider than ever to the disparities that persist from structural racism, institutional bias, identity discrimination and socio-economic inequity. But leaders are realising that investing in diversity and inclusion (D&I) within their organisations can have a positive outward impact with audiences. As part of ‘ The Experience Advantage’ half-day festival, Yusuf Chuku, global chief strategy officer at VMLY&R, spoke with leading marketers from Conagra Brands and BP about the importance of diverse teams for great customer experience and how to set a new, inclusive agenda for experience desgin and cognitive diversity.

Student rent strikes spread across UK universities

Student rent strikes spread across UK universities Thousands of students across the UK are organising rent strikes protesting their treatment by Boris Johnson’s government and university authorities during the COVID-19 pandemic. After students arrived at their campuses in October, all promises of a safe re-opening and a normal university experience were exposed as lies. The virus infected tens of thousands and forced many more into self-isolation with woefully inadequate support. A slogan is projected onto a University of Manchester building. It reads Stand Up to the University of MONEYCHESTER (Credit: Twitter/@rentstrikeUofM) Students correctly concluded they had been brought to campuses not for their own educational benefit, but as “cash cows” for universities desperate to retain the enormous incomes they collect in tuition fees and rent. They are demanding lower rents, better accommodation conditions, improved food boxes for quarantining students, mental health check-i

Crouch End business sells face masks for Christmas | Hampstead Highgate Express

Pili Wilson, who runs Mzuri Masks - Credit: Pili Wilson A 21-year-old entrepreneur is inviting independent businesses in Crouch End to rent a space in their pop-up shop in the lead-up to Christmas.  Pili Wilson began selling masks online during the first Covid-19 lockdown in March, as a small project to support Kenyan workers who had lost their usual income.  The Kenyan-born creative postponed her university plans to launch PoPuP in Topsfield Parade in August, bringing in local makers to share the space.  The masks are sourced from Kenyan makers - Credit: Pili Wilson Pili told the Ham&High: “Rent prices are so high, it’s not sustainable for one maker, and it gives the opportunity for lots of independents to keep a physical outlet going. 

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