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Lived experiences are key to creating inclusive CX

Promoted from VMLY&R Watch The inclusion experience: moving at the speed of trust on demand panel The events of 2020 have sparked an awakening, and people s eyes are open wider than ever to the disparities that persist from structural racism, institutional bias, identity discrimination and socio-economic inequity. But leaders are realising that investing in diversity and inclusion (D&I) within their organisations can have a positive outward impact with audiences. As part of ‘ The Experience Advantage’ half-day festival, Yusuf Chuku, global chief strategy officer at VMLY&R, spoke with leading marketers from Conagra Brands and BP about the importance of diverse teams for great customer experience and how to set a new, inclusive agenda for experience desgin and cognitive diversity.

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