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Share on A flood of recent analyst figures demonstrate the growing importance of streaming services, with perhaps the keynote number coming from Parks Associates, which says average spending on OTT services in U.S. broadband homes doubled in two years from $8 per month in 2018 to $16 in 2020. Omdia points out that all growth in video subscription numbers in the next five years will come from streaming (with 500m net additions in that time). It should be pointed out, of course, that a streaming subscription can be worth just a few dollars a month. Still in the U.S., Ampere Analysis counted 340 million subscription OTT contracts in Q1 2021, which as they point out, is more than one per person (on a near-330m population). Using data from its Consumer Media and Entertainment Tracker (covering a representative sample of 18-64 year-old Internet users), Ampere Analysis reports that 57% of U.S. consumers say VOD services are the main way they watch TV and film. More than one-quarter of U.S

United statesMaria rua agueteOmdia rua agueteVideoscape europeAsia pacificSimon murrayRua agueteToby holleranPrincipal analyst at digital tv researchDigital tv researchParks associatesAmpere analysisConsumer mediaEntertainment trackerResearch managerResearch director