FMI study underscores implications for supermarkets to capture and expand pre-pandemic share of food dollars
While its share declined over the past 18 months as a result of pandemic shopping trends, supermarket prepared foods are inching their way toward a comeback, according to the 2021 Power of Foodservice at Retail report from FMI-The Food Industry Association, released Wednesday.
During the 52 weeks ending mid-May 2021, grocery foodservice dollar sales reached $13.5 billion, reflecting slight growth over the same period a year ago, at +0.8%. (This is, however, still down from pre-pandemic levels.)
Retail foodservice reflects a wide range of performances (see the table below), from +15.1% for desserts (a small category) to -11.6% for pizza. Meal combos and fully cooked meat (including rotisserie chicken) are two other areas where sales have not yet recovered, according to NielsenIQ data.
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